Tuesday, 21 February 2012

The Fabergé Big Egg Hunt

If you are looking for an alternative type of Easter egg hunt for the kids this year, while raising money for charity, and where the prize is a little more spectacular than a creme egg, then read on.

This extrordinary egg hunt is also seeking to raise up to £2 million for leading children’s charity, Action for Children, and Elephant Family, the UK’s biggest funder for the endangered Asian elephant.

So how do you join in?

Today over 200 giant eggs have been hidden in secret locations throughout central London in what is set to be the worlds biggest Easter egg hunt! ‘The Fabergé Big Egg Hunt’ will see members of the public racing to find the giant eggs, which have been exclusively designed, embellished and decorated by some of the world’s leading artists, architects, jewellers and designers including Mulberry, Sir Ridley Scott, Zandra Rhodes, Diane Von Furstenberg, Marc Quinn, Bruce Oldfield, the Chapman Brothers, Theo Fennell, William Curley, Candy and Candy, Zaha Hadid, Bompas and Parr and Polly Morgan. 

You are invited to join in for the chance to win the world’s most extraordinary prize, the Diamond Jubilee Egg, a fabulous creation valued at over £100,000. Crafted with precisely 500 grams of rose gold, the design is a one-of-a-kind, based on Fabergé’s much loved Matelassé jewellery collection.
It features 60 gemstones – one for each year of Her Majesty The Queen’s reign – set in the pleats of its quilted rose gold surface and comprising diamonds, emeralds, rubies and sapphires.

To enter to win the prize, and raise money for the charities at the same time, hunters need to locate the unique SMS keyword displayed on each of the eggs and text the keyword to a dedicated text number, 80001 (1). For each keyword participants text in, they will be entered into the prize draw. The more
eggs they find, the more chances to win and the winning entry will be drawn at random.

As part of the hunt, members of the public are also invited to take part in The Fabergé Big Egg Hunt Photo Competition, in conjunction with the World Photography Organisation. A selection of the best photographs submitted will go on display at Somerset House within the prestigious Sony World Photography Awards Exhibition from the 27th of April to the 20th of May 2012.

We're really looking forward to joining in. Let us know if you're joining in too. :)

(1) It costs £3 to enter the hunt, plus 25p per additional egg code collected, plus standard network rate for each text. For 25p, the charities combined (Elephant Family and Action for Children) will receive at least 10.3p, depending on network provider. For £3 the charities combined (Elephant Family and Action for Children) will receive at least £1.72 of the cost of the premium message depending on the network provider. For full terms and conditions please visit

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